1. Answer a specific question
For each important service, explain who it helps, what it includes and how the process works. Use a descriptive heading. Add your own experience and useful examples instead of repeating generic claims.
2. Make content accessible
Google recommends clear links between pages and access to important resources. Check that key pages have real links and indexing rules fit the site’s purpose. A test preview and a public website have different needs.
3. Review and improve
We find it useful to keep a short record of changes and customer questions. Review inaccurate information, outdated offers and pages without a clear purpose. A good structure helps, but does not promise a top ranking.
Check what should be indexed
A design preview, administration area and public service page have different purposes. Before launch, list the pages that should appear in search and check that they open without signing in. If addresses change, map each old page to its relevant replacement. Do not send every old link to the homepage just to avoid an error. Visitors need a relevant continuation or a clear indication that the content is no longer available.
Give local pages a real purpose
Changing a city name does not make a page useful. Explain where you actually work, how you serve the customer and which local conditions matter. If you have no office in that city, avoid implying otherwise. Use real examples when available. A smaller collection of pages with clear information gives customers a stronger foundation than a large set of nearly identical descriptions.
Start with one important service, its internal links and contact journey. Apply the same process to the rest of the website.
Technical reference: Google Search Central: SEO basics ↗
How Midaz can help ↗