What a landing page is and when one page is enough
In shortA landing page has one job: the visitor understands one offer and takes one step, usually sending an enquiry. One page is enough when you sell one service or run one campaign. If you need to present the whole business, you need a full website.
Unlike a homepage, a landing page does not show everything the business does. It shows only what the ad promised. For more on this, read our guides What is a landing page and what is it for and When is one landing page enough.
What building one includes
The build covers five parts. We confirm in writing exactly what goes into your page before work starts.
| Part | What it means |
|---|---|
| One offer | The page talks about one service or offer. Everything on it leads to one goal for the visit. |
| Page language | We agree before starting which language or languages the page uses. |
| A form or another route to contact | The visitor can send an enquiry easily. A form, WhatsApp or both, as agreed. |
| Phone layout | The page is checked on a phone before it goes live. |
| Enquiry tracking | We agree what counts as an enquiry and how it is recorded, within the agreed scope. |
Design, development and checks of the agreed functions are included. What is agreed separately is listed below.
Price
The landing page has a published price. The scope is still agreed in writing before work starts, and there is more about working together on the page Working together.
| Offer | Price |
|---|---|
| Landing page | 880 KM |
| Landing page with AI search optimization | 1,330 KM |
Prices exclude VAT. VAT, where it applies, is shown in the quote. The ad budget is paid to Google and is not included in the price. Prices are valid from 15 November 2026.
What the first screen must show
A visitor decides within seconds whether they are in the right place, so the first screen has to answer three questions: what is offered, who it is for and what the next step is. That is why the top of the page carries a clear headline about one offer and a button to enquire, not a menu with ten items.
- A headline that says what you offer, in the same words as the ad.
- One sentence on who the offer is for.
- One main button: the form or WhatsApp.
- What happens after you send an enquiry, so the visitor knows what follows.
A form should ask only for what you need in order to reply. Every extra field is one more obstacle.
What we check before publishing
Before publishing we check the message and the offer, how the page looks on a phone and on a desktop, and the links and forms. We check basic SEO and tracking according to the agreed scope. The checks are adapted to the functions agreed for your project.
A landing page and a campaign
The ad makes a promise, and the page must confirm it. So the ad message and the page headline should speak the same language about the same offer. If the ad talks about one service and the page talks about everything, the visitor cannot tell whether they are in the right place.
Ad: “Bathroom renovation: send a description and we reply with a proposal.”
Page headline: “Bathroom renovation. Tell us what you want to change.” Below it a form with three fields and a WhatsApp button.
The business and the texts are made up. The example only shows that the ad and the page talk about the same thing.
We run the campaign as part of the Google Ads service, and the page is the destination it leads to. How we count calls, messages and forms is on the page Measuring enquiries from Google Ads, and ads for online stores are on Google Ads for online stores.
A landing page or a full website
For one service, start with a landing page. For a broader offer, you need a business website. The difference in short:
| Landing page | Business website | |
|---|---|---|
| Goal | One offer and a clear next step. | Your whole story. |
| When it fits | For one service or a particular campaign. | For a broader offer, and for businesses that need a convincing online presence. |
| What it contains | A focused destination. The ad and the page tell the same story. | Services, experience, projects and contact in a clear structure. |
If you already have a website, you do not have to replace it. We can look at whether you need a separate page for the campaign or whether fixing the existing one is enough. More about the full site on the page Websites.
How we build
Most sites are custom built, using the development tools Replit and Claude. We can also improve an existing site, for example one on WordPress.
The work has three steps, and at each one you know what you are reviewing:
- Structure and content: the offer, the audience and the main goal of the visit.
- A design you can try, with your comments.
- Development, a check of how the page looks, and publishing the approved version.
What we need from you
We need the offer the page presents and a link to your current website, if you have one. We agree who prepares the copy and photos before starting. We can organize and adapt your own materials.
Agreed separately: the cost of a domain, hosting and other services, extra preparation of content or visuals, and updates and support after publishing.
What a page cannot promise
A page does not bring enquiries by itself. The number of enquiries depends on the offer, the ads, the budget and demand, so we do not promise a number. We check what can be checked: whether the message is clear, whether the route to contact works and whether enquiries are measured as agreed.
Examples from the portfolio
Three pages in the earlier Midaz portfolio are landing pages or pages built around getting in touch. They are work for the Swedish and US markets, shown on the page Work and systems. The screenshots are of earlier versions, and we do not state results for these pages.
| Page | What the page was meant to do |
|---|---|
| Great Priced Granite (Houston) | A landing page for granite and home improvement services. |
| BP Plumbing Riverside | A presentation of plumbing services with a clear path to contact. |
| Husbilsköparna Syd (Sweden) | A page for enquiries about selling motorhomes. |