What digital marketing means for a small or medium business
In shortFor a small or medium business, digital marketing comes down to four things: being found when someone searches for your service, a page that turns a visit into an enquiry, knowing which enquiry came from where, and less manual work.
- Being found. When someone searches Google for your service, your ad should be in front of them. That is Google Ads.
- A page that turns a visit into an enquiry. A visitor should see quickly what you offer and how to reach you. That is a website or a landing page.
- Knowing where enquiries come from. Without measurement you cannot tell whether the ads and the page work. See Enquiry tracking for Google Ads.
- Less manual work. Receiving and sorting enquiries and similar repeating tasks can be partly automated. That is AI and business automation.
How the three services fit together
Google Ads brings people who are already looking for your service. A landing page or business website is where the ad leads and where the visitor decides whether to get in touch. Measurement shows which enquiries arrived and from which ad. After the enquiry, AI and automation take over the repetitive work, while the decision stays with a person.
You do not have to take all three services. We can work on one defined part and add the rest when there is a reason to.
Where to start
The table shows the most common situations and the page that explains each one.
| Your situation | Where to start | Page |
|---|---|---|
| You do not advertise yet and want enquiries from Google searches | A Google Ads campaign launch | Google Ads for your business |
| You advertise but cannot tell which enquiry came from where | Enquiry tracking | Enquiry tracking for Google Ads |
| Budget is spent, but the right enquiries are not arriving | A Google Ads account review | Google Ads account review |
| Your campaigns run and need regular care | Monthly campaign management | Google Ads campaign management |
| You sell through an online store | Google Ads for online stores | Google Ads for online stores |
| You have one offer or campaign and no page for ads to lead to | A landing page | Landing page design |
| You have no website, or it does not serve you | A business website | Websites and landing pages |
| Enquiries arrive and take up a lot of your time | AI automation for enquiry handling | AI automation for enquiry handling |
| You do not know where to start | The first conversation, which is free | Let's talk about your business |
Prices
Five offers have a published price. Everything else, such as an account review, a business website or an AI pilot, gets a written quote by scope. All offers are on Working together.
| Offer | Price |
|---|---|
| Google Ads campaign launch: one campaign with conversion tracking | 230 KM |
| Google Ads campaign launch: two campaigns with conversion tracking | 370 KM |
| Monthly campaign management | 690 KM per month |
| Landing page | 880 KM |
| Landing page with AI search optimization | 1,330 KM |
Prices exclude VAT. VAT, where it applies, is shown in the quote. The ad budget is paid to Google and is not included in the price. Prices are valid from 15 November 2026.
What drives the price is explained in the guides How much does Google Ads cost in Bosnia and Herzegovina and How much does a website cost in Bosnia and Herzegovina.
How we work online from Banja Luka
We work from Banja Luka. A business in Mostar, Sarajevo, Tuzla or anywhere else in Bosnia and Herzegovina works with us the same way as one in Banja Luka: online, directly with Danijel Nagradić, and nobody needs to travel.
- You describe your business and goal through the short form or WhatsApp.
- The first conversation is free. We tell you what makes sense for your business and what does not.
- We confirm scope, price and next steps in writing and agree how materials and reviews are handled online.
Digital marketing in Mostar, Sarajevo, Tuzla and Banja Luka
Each of these four cities has two pages, one on Google Ads and one on website design. Each contains a planning example, not a study of a real client. Businesses elsewhere are not left out, and the overview is on the page Where we work.
- Google Ads: Banja Luka, Sarajevo, Tuzla, Mostar.
- Website design: Banja Luka, Sarajevo, Tuzla, Mostar.
What we do not promise
We do not promise a number of enquiries or clients, a place on Google or a date for results. Results depend on your offer, your market, your budget and how you answer enquiries. Before we start we agree what is done and what is measured. Our fee and your ad budget are always separate. More about us: Meet Midaz and Danijel.