1. Start with a specific need
Choose a service customers can describe in a search. Prepare a relevant answer and a page with a clear next step. This gives the campaign an understandable goal.
2. Define the market and 3. agree the investment
Write down where you actually work and which inquiries you can handle. Plan ad spend, management fees and any website changes separately. Total cost matters to the business decision.
4. Track useful actions and 5. learn from sales
Depending on the setup, conversions can include website actions and calls. Alongside tracking, record lead quality. We recommend regular feedback between sales and the person managing the campaign about which contacts become real work.
Check whether the business is ready
Before investing, agree who answers inquiries, what information they need and how they record the outcome. Check that the main service is easy to explain and customers have a clear next step. If the team lacks capacity for new demand, include that constraint in the plan. Advertising should support how the business operates, rather than creating promises it cannot fulfil.
Example: from inquiry to completed work
In an illustrative month, a business receives 20 inquiries, 12 fit its offer and four become completed jobs. The first number describes activity; the next two reveal more about quality and sales. Also record total cost, job value and time spent handling contacts. These fictional numbers explain the recordkeeping method. Your acceptable acquisition cost depends on the actual economics of the service.
The value is not a promised number of customers. Look for a controlled test of your offer and clearer information for the next decision.
Technical reference: Google: conversion tracking options ↗
How Midaz can help ↗